Redesigning the website inline with the gyms brand and its expansion
Improve Glasgow provide a premium level personal training service within their state of the art facility.
Since 2013 Improve Glasgow have been providing Personal Training and bootcamp style classes to the people of Glasgow, encouraging them to get fit and lead a healthier lifestyle.
Since then the gym has gone from strength to strength and in March 2019 the owner Ross opened Improve Glasgow 2.0, a state of the art facility with a sleek design.
When Ross approached me to redesign his website towards the end of 2019 it was clear the existing website did not reflect the brands look, feel or the award winning service they had become known for.
Working closely with Ross I set to work by first understanding the brand, his customers and the service he provides. The success of this website was dependent on understanding and effectively implementing the process of onboarding clients and showcasing the gym, it's story and the client experience.
Customer base:
Company goals:
For this project I produced low and high fidelity wireframes to ensure that the user experience and content met the clients expectations.
Another source of income for the client is through the sale of t-shirts, hoodies and patches. This does two things; it helps to gain brand exposure when the students wear the clothing out in public and it also makes them feel connected to the gym/feel part of a tribe.
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"After spending years struggling to find a designer who was reliable, available and punctual, I was referred to Kev and haven’t looked back. He’s built two websites for me so far and is my go-to for anything web or graphics based. Consummate professional, nothing’s ever a problem and his work is top notch. Your work will be in safe hands with Kev."